Dear Friend of Israel:
If I forget thee, Jerusalem, let my right hand forget her cunning.
I'm hoping in this holiday season, as the year turns and we reflect on everything that is dear to us, that you will not forget Israel.
I hope you'll also remember FLAME and take one simple step to help us continue our work to protect and defend this precious, hallowed land. Here's
Both Jews and Christians have suffered, struggled and ultimately survived in this once barren desert that is now a thriving Israel. Likewise, both groups
have seen amazing miracles spring from this place:
For Christians it was the birth of Jesus, their Savior; for Jews it was the birth of the state of Israel, also a savior. No wonder so many in both groups
feel such a powerful, soulful attachment to Eretz Yisrael, the land of Israel.
Yet as we fast forward to the present, we must acknowledge that it's been another harrowing year for the Jewish state and those who support her.
Indeed, 2015 gave us the Iran Nuclear Deal, the "knife intifada," several academic votes in favor boycotting Israeli universities, a pernicious move by the
EU to label Israeli goods from the disputed territories, more Hamas rockets from Gaza, and the constant bashing Israel receives every year from
influential news organizations like the New York Times, MSNBC and BBC.
As you know, Israel's survival depends on what people think of the Jewish nation—how Israel is perceived—especially here in the United States.
That's why I want to ask once more in these waning days of 2015 for your financial support. I urge you to visit our
Israel's public image affects how much money is sent by the world's nations to prop up (and arm) the Palestinians, how Israel is treated (or mistreated) in
the United Nations, how Iran, Israel's greatest enemy, is dealt with internationally, and how much financial aid is extended to Israel by the U.S.
Yes, so much depends on how people think and feel about Israel: We are fighting the consummate public relations war, particularly when it comes to the
Israeli-Palestinian conflict. Yet how many times have you heard it said that Israel does a poor job of public relations?
My friends, in 2016, we must urgently meet three critical public relations challenges:
• First, it's especially critical now, that Americans understand that the jihadi attackers in Paris and San Bernardino and the terrorists attacking
innocent civilians on the streets of Jerusalem and throughout Israel are motivated by the same bloodthirsty ideology—a radical Islam that seeks to
kill infidels, expel them from "Muslim lands" and create a worldwide caliphate.
• Second, we must convince the world that it is Palestinian leaders who are responsible for the suffering of the Palestinian people—not Israel.
Israel wants peace and has made innumerable offers, compromises and sacrifices to achieve peace.
We must make the world understand that if the Palestinians truly want peace, they must give up on the idea of destroying the Jewish state and
pushing the Jews into the sea.
The third great PR challenge we face—both Israel and the U.S.—is Iran's nuclear threat. There are many who naively believe that the Mr.
Obama's Iran Deal will solve the problem. But Iran has yet to meet its obligations under the agreement and, in stark violation of a U.N. Security Council
resolution, has begun testing medium-range ballistic missiles capable of delivering nuclear bombs against Europe and Israel.
Yes, it's clear that, as much as guns and missiles, world opinion—and especially U.S. public opinion—will determine the future of the
We simply cannot let the Palestinians or Iran win this public relations war in the coming year.
My friends, it is up to us to make sure Israel's true story is told.
Won't you take two minutes right now to do your part to help Israel . . . and help FLAME continue its outspoken hasbarah—clarifying
message—campaign to the American public and Congress? Won't you please become a FLAME member by visiting our
As you may know, FLAME has no employees—most of its work is done by a handful of committed volunteers and board members.
What's more, the majority of FLAME's funding goes directly to running editorial ads in mass media that reach more than 10 million people every month, including tens of thousands of college students. We also personally deliver these messages to the President, Vice
President and every U.S. Senator and Representative.
Most importantly, please remember that the overwhelming majority of FLAME's financial support comes from individuals just like you. One by one,
Jews, Christians and unaffiliated alike contribute generously to this noble cause—to help ensure that Israel survives.
So whether you give $1,000 or $500 or $100 . . . or even $54 or $36 or $18—every donation is important—every dollar you contribute helps us keep telling
the truth about the inspiring Jewish nation.
Best of all, of course, your donation is tax-deductible.
Won't you make your donation and join us as a member? Just go to
Thanks in advance for your year-end generosity and your continued support of FLAME's good work.
Executive Vice President, FLAME