Dear Friend of Israel, dear Friend of FLAME:

Because I know you care passionately about Israel, I want to update you on Israel’s unfair treatment by mainstream media in recent months, as well as bold efforts to combat Israel’s alleged “poor PR.”

But first, consider the truly frightening situation in Israel right now.

As you know, ordinary Israelis have been victims of scores of brutal knife, stone, gun and car attacks mounted by Palestinian terrorists over the past several months. At least twenty innocent Jews have been murdered in cold blood, and hundreds more have been seriously injured.

Just imagine the horror if you lived in Israel right now—the threat of death or maiming to you and your loved ones every time you leave the house.

Even more chilling, these terror attacks are encouraged by incitement from Palestinian leaders, who spread vicious lies about threats by Israel to al-Aksa mosque, on Jerusalem’s Temple Mount, the holiest site in Judaism. Consider these barbaric Palestinian appeals to the rabble:

  • Encouraging the terrorists’ rampage, so-called “moderate” Palestinian President Mahmoud Abbas claimed “al-Aksa is ours and so is the Church of the Holy Sepulchre.” The infidels—Jews and Christians—he said, “have no right to desecrate them with their filthy feet.”Abbas added, “We welcome every drop of blood spilled in Jerusalem.
  • A few days later, a video appeared on YouTube of a knife-waving Palestinian imam in his mosque, exhorting gangs of Arabs to take to the street and “stab, stab” the Jews to death.

Yet here’s the outrageous part:  Even though Israel is fighting bravely on the front lines against the forces of global jihad—even though its citizens are being killed in the streets by terrorists—many mainstream media are actually blaming Israel for the violence!

Here’s a great example of the media’s twisted perspective: During this recent terror spree, Palestinians are often portrayed as the victims. Following a double terrorist homicide a few weeks ago, the BBC headline read, “Palestinian shot dead after Jerusalem attack kills two.” Apparently this story is about a dead Arab murderer, not two innocent dead Jews.

Here are two more attempts by the media to pervert the truth—from the New York Times:

One NYT article asserted Palestinian violence was due to an historical dispute about whether the Temple Mount was truly the site of the Jewish Temples—which the Arabs deny. However, the Temples’ presence on the Mount is extremely well documented by scholars, preceding the Arabs’ arrival by some 600 years

Another NYT piece maintained the violence was due to Palestinian “despair” about city services in East Jerusalem, despite the consistent assertion of the terrorists that they killed to “protect al-Aksa” from Jews.

Want another one? Reuters Jerusalem bureau chief alleged in his Twitter feed that a video showed “undercover Israeli police throwing stones at Israeli forces and inciting Palestinian youth to do the same.” It would be scandalous if true, but it’s actually one more media lie.

None of this is surprising. Thanks to a shocking expose by a former Associated Press reporter based in Jerusalem, we now know that American media have a preconceived notion of the “Israel-Palestinian narrative.”

The media’s accepted “narrative” is this: Israel is the powerful Goliath, and the Palestinians are David, the underdog. Only story lines that fulfill this image are reported.

Palestinian children killed by Israeli artillery while playing in a central Gaza City park? Big story. Hamas militants dressed as civilians launching rockets at Israel from the same city park? No coverage.

The media’s accepted “narrative” is this: Israel is the powerful Goliath, and the Palestinians are David, the underdog. Only story lines that fulfill this image are reported.

Palestinian children killed by Israeli artillery while playing in a park? Big story. Hamas militants dressed as civilians launching rockets from a hotel parking lot in central Gaza City? No coverage.

Let me ask you another question: Have you ever heard someone say that Israel doesn’t have good PR?

I suspect we all have. And sometimes it does seem that way. But I’m here to tell you that one group—and its thousands of individual supporters—are standing up and telling the truth about Israel.

The group is FLAME—Facts and Logic About the Middle East. For more than 25 years FLAME has supported the Jewish state by placing full-page ads in media nationwide.

These hasbarah efforts—powerful public relations messages that tell Israel’s side of the story—lay out the hard facts, so the American people and our elected representatives continue to provide Israel vital support.

To counter the lies promulgated by such media as CNN, NPR and the New York Times, it’s critical today that we tell the truth about these issues:

  • As terrorist attacks against innocent Israelis continue, the media still tell a false tale of moral equivalency. It’s critical we clarify the truth—that this is not a “cycle of violence”—it’s Palestinians killing Jews in order to drive them from their homeland. (See the editorial we published on this topic: “Palestinian Incitement to Terror”)
  •  College-campus leaders of BDS (Boycott, Divestment and Sanctions) actually oppose the state of Israel. While many students—and some religious groups—are duped into believing that the BDS movement has humanitarian goals, the fact is that BDS leaders really want the destruction of the Jewish state—and they even admit it! (For proof, see the editorial we published on this topic: “BDS, Academic Freedom and Anti-Semitism”)
  • Israel and Prime Minister Netanyahu were unfairly skewered in many media for opposing the Iran Deal. Even though the Iran Deal is a disaster for the United States and an existential threat to Israel, the New York Times relentlessly criticized Israel for trying to persuade Mr. Obama to improve the deal—as any country has a right to do. (FLAME’s ads on this topic helped convince a majority of Americans and Congressional representatives to oppose this Deal. See: “A Cheater’s Dream: Can’t Trust, Can’t Verify”)

By virtue of FLAME’s editorial hasbarah, which appears in monthly media reaching more than ten million readers—including college students—we have been quite successful in educating the American people about these and many other issues, including Iran, the “settlements,” and the myth of Palestinian “refugees.”

I hope you agree that these editorials spread the truth about Israel—a truth we can’t depend on mainstream media to tell.

I hope you also agree that Israel needs this kind of public relations—an organization to tell the inspiring story about the Jewish state—its virtues, values and accomplishments . . . and its strategic importance for our own country.

Who supports FLAME? We are supported by 30,000 passionate individual donors who love Israel and everything it stands for. They are people who strongly believe Israel deserves a fair shake in the media. Thousands of our supporters are of the Christian faith, and that diversity is very important to us, of course. Most of our Christian supporters are devoted and most generous.

Please be assured that we are an educational non-profit organization and extraordinarily thrifty with the funds that you and other supporters contribute to us. We work out of Spartan offices, most of our work is contributed pro bono and our part-time office-staff payroll is tiny.

By keeping expenses low, we’re able to publish our messages in major national magazines and metropolitan and small-town newspapers all across the U.S. We also send our messages, with appropriate cover letters, every month, to all U.S. Senators and Representatives, the President and Vice President, the Secretary of State and all Justices of the Supreme Court.

Finally, we place our messages in the campus newspapers at dozens of colleges and universities. As you know, many campuses are hotbeds of anti-Israel militants promoting the odious BDS movement. We want to make sure that leaders of tomorrow’s generation are informed about the truth of Israel’s just cause.

Won’t you step forward and join us in this mission to tell the truth about Israel? When you donate and become a member of FLAME, you join tens of thousands of committed Zionists who realize how precious Israel is to the Jewish people—and to the world.

Let me leave you with one thought: The American people must know the truth about these issues now. No more lies. Yet the only thing limiting international persecution of Israel is the United States. When you become a member, you’ll help us continue telling Israel’s noble and righteous story to influential people all over the U.S.—including college students—and to all members of the U.S. Congress. I hope you agree that FLAME’s mission is critical and deserving of your generous support.

Please donate and join us now.

Thank you very much, shalom and sincerely yours,

Gerardo Joffe, President

P.S.1: Please consider donating appreciated securities. That has, as you know, tax advantages, and you can avail yourself of them by making a contribution to our good cause. And please, in order to secure continuity, consider including us in your will.

P.S.2: If you would like to stay abreast of FLAME’s analysis and outspoken positions on vital issues related to Israel and the Middle East, I invite you to subscribe to our free weekly FLAME Hotline e-alert newsletter. Just go to free subscription.