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An e-newsletter delivering updates and analysis on current issues about Israel and the Middle East conflict

August 7, 2006

How can Israel win the public relations battle against Hizbollah—and the hostile media?

Dear Friend of FLAME:

I'm outraged.

It isn't just Hizbollah conducting a war against Israel. Most U.S. and European media have piled on. Aside from Fox News, most American media consider the current Middle East war to be a battle between a) Hizbollah, a band of (yeah, okay) terrorists who fire thousands of missiles at Israeli civilians, but hit relatively few, and b) Israel, the Middle East military superpower, which is indiscriminately massacring the innocent Lebanese population. We see precious little media appreciation for the fact that Israel is virtually alone on the front lines of the war against worldwide Islamic jihad, which is led and financed there by its friendly neighbors, Iran and Syria. This tiny nation is fighting the same enemy the U.S. and Britain have deployed more than 120,000 troops against in Afghanistan and Iraq.

Consider this: In World War II, the United States defeated two fanatical dictators---Germany's Hitler and Japan's Hirohito---at a huge price. Germany and Japan had designs on conquering the world, and they initiated major attacks against Western nations. By the end of that costly war, approximately 37 million civilians were killed in fighting and bombing---including some 600,000 Japanese and 1.8 million German civilians. Allied firebombing of Dresden alone killed more than 30,000 residents in one attack. The U.S. atom-bombing of Nagasaki incinerated about 70,000 citizens. The bombing of Hiroshima killed more than 140,000 souls in one day. It was a horrible, but necessary price to pay: By the time we stopped the Germans and the Axis powers, they alone had caused the deaths of more than 30 million civilians.

As of this writing, fewer than 700 Lebanese have been killed in the fierce fighting initiated by Hizbollah four weeks ago. Even though Israel was attacked without provocation, even though Israel has the military strength to devastate Lebanon, its surgical targeting of Hizbollah infrastructure and terrorists themselves has kept civilian deaths to a minimum.

Naturally, most American and European media are attacking Israel. The media's focus is eighty percent on Lebanese casualties. Journalists had a field day in Qana, originally reporting more than 60 deaths and interviewing tearful Lebanese fathers who had lost their entire families. Now we learn that the number was 28 deaths, and all were women, children and elderly. Where were the able-bodied men that night---where was that grieving father when his wife and children were killed? We don't know. Villagers interviewed on NPR after the tragedy swore they had seen no armed Hizbollah in the area---none---even though Israel intelligence pinpointed Hizbollah rocket launches within 100 yards of the targeted house, even though that wailing father swore allegiance to Hizbollah chief Nasrallah through his tears. We want the media to connect the dots, but our intrepid correspondents have lost the scent of this story---it's so yesterday (and it's so politically inconvenient).

My friends, no matter what the reason---anti-Semitism, radical Left anti-colonialism, media arrogance, or simply ignorance---Israel is losing the PR battle in mainstream media right now. This righteous nation is pilloried in most newspapers and TV news shows for defending itself---for bravely taking on the Islamic Axis of Evil, which is currently attacking its borders and has rained down more than 2,000 missiles on its cities, every one aimed at civilians. According to these media, Israel is the problem. It should cease firing on its attackers.

Our article this week, by Middle East commentator Tom Gross, gives you the painful---and maddening---details of this media jihad. I think you'll be shocked at the distortions being promoted by the mainstream media here and abroad, the BBC worst of them all. Gross, a former Jerusalem correspondent for the London Sunday Telegraph and New York Daily News, provides detailed evidence of a bias not only against Israel, but against the West in its battle with the Islamic terrorist movement.

Please review this fascinating and alarming report---I think you'll want to save it. And please use the button at the bottom of the page to pass it on to your friends and colleagues---so we keep the flame alive.

Best regards in this time of tribulation. Together we stand.

Best regards,

Jim Sinkinson
Director, FLAME


Are you as angry about the media war against Israel as I am? We at FLAME are fighting back---as we have for nearly 20 years. While the media quietly undermine Israel, FLAME works through its paid public relations messages to counterbalance the media's distortions, one-sidedness and, yes, lies. Many say that Israel suffers from poor public relations. But there are solutions. First, of course, please protest directly to the media who distort the truth---write indignant letters. Second patronize media, like Fox News, who tell it like it is. Third, respectfully, please consider helping FLAME continue its successful worldwide public relations campaign. As you know, FLAME publishes hard-hitting messages filled with facts and logic every month in major media nationwide and internationally. Our paid messages about Israel and its enemies appear in U.S. News & World Report, National Review, New Republic, Jerusalem Post (international edition), and dozens of secular and Jewish weeklies. All told, FLAME's messages reach more than five million homes every month! That's impact---and it makes a difference. I hope you'll agree this is the kind of public relations effort that Israel needs . . . and that deserves your support. For examples of the convincing, well-written messages we send out, I suggest you review our list of published pieces---a library of more than 100 clarifying messages (hasbarah in Hebrew), any of which we encourage you to print out at no cost, for yourself or to educate friends and colleagues. Find them at Then please consider making a tax-deductible donation to FLAME. Thousands of individual supporters like you make our work possible---with contributions small, and many generously large. To help us---and beleaguered Israel---at this time of dire need, please go to Thanks in advance for your support.

The Media Aims Its Missiles: Working for the Enemy
By Tom Gross, National Post (Canada), Jerusalem Post (Israel), National Review (U.S.), Ma'ariv (Israel), August 2, 2006

Large sections of the international media are not only misreporting the current conflict in Lebanon. They are also actively fanning the flames.

The BBC World Service has a strong claim to be the number-one villain. It has come to sound like a virtual propaganda tool for Hizbullah. And as it desperately attempts to prove that Israel is guilty of committing "war crimes" and "crimes against humanity," it has introduced a new charge – one which I have heard several times on air in recent days.

The newscaster reads out carefully selected "audience comments." Among these are invariably contained some version of the claim that "Israel's attack on Lebanon" will serve as a "recruitment" drive for al-Qaeda.

But if anything is going to win new recruits for the likes of Osama bin Laden, it will not be Israel's defensive actions, which are far less damaging than Western TV stations would have us believe, but the inflammatory and hopelessly one-sided way in which they are being reported by those very same news organizations.

While the slanted comments and interviews are bad enough, the degree of pictorial distortion is even worse. From the way many TV stations worldwide are portraying it, you would think Beirut has begun to resemble Dresden and Hamburg in the aftermath of World War II air raids. International television channels have used the same footage of Beirut over and over, showing the destruction of a few individual buildings in a manner which suggests half the city has been razed.

A careful look at aerial satellite photos of the areas targeted by Israel in Beirut shows that certain specific buildings housing Hizbullah command centers in the city's southern suburbs have been singled out. Most of the rest of Beirut, apart from strategic sites like airport runways used to ferry Hizbullah men and weapons in and out of Lebanon, has been left pretty much untouched.

From the distorted imagery, selective witness accounts, and almost round-the-clock emphasis on casualties, you would be forgiven for thinking that the level of death and destruction in Lebanon is on a par with that in Darfur, where Arab militias are slaughtering hundreds of thousands of non-Arabs, or with the 2004 tsunami that killed half a million in Southeast Asia.

In fact Israel has taken great care to avoid killing civilians – even though this has proven extremely difficult and often tragically impossible, since members of Hizbullah, the self-styled "Party of God," have deliberately ensconced themselves in civilian homes. Nevertheless the civilian death toll has been mercifully low compared to other international conflicts in recent years.


The BBC, which courtesy of the British tax payer is the world's biggest and most lavishly funded news organization, would of course never reveal how selective their reports are, since such a disclosure might spoil their campaign to demonize Israel and those who support her. But one senior British journalist, working for another company, last week let slip how the news media allows its Mideast coverage to be distorted.

"CNN senior international correspondent" Nic Robertson admitted that his anti-Israel report from Beirut on July 18 about civilian casualties in Lebanon, was stage-managed from start to finish by Hizbullah. He revealed that his story was heavily influenced by Hizbullah's "press officer" and that Hizbullah have "very, very sophisticated and slick media operations."

When pressed a few days later about his reporting on the CNN program "Reliable Sources," Robertson acknowledged that Hizbullah militants had instructed the CNN camera team where and what to film. Hizbullah "had control of the situation," Robertson said. "They designated the places that we went to, and we certainly didn't have time to go into the houses or lift up the rubble to see what was underneath."

Robertson added that Hizbullah has "very, very good control over its areas in the south of Beirut. They deny journalists access into those areas. You don't get in there without their permission. We didn't have enough time to see if perhaps there was somebody there who was, you know, a taxi driver by day, and a Hizbullah fighter by night."

Yet "Reliable Sources," presented by Washington Post writer Howard Kurtz, is broadcast only on the American version of CNN. So CNN International viewers around the world will not have had the opportunity to learn from CNN's "Senior international correspondent" that the pictures they saw from Beirut were carefully selected for them by Hizbullah.

Another journalist let the cat out of the bag last week. Writing on his blog while reporting from southern Lebanon, Time magazine contributor Christopher Allbritton, casually mentioned in the middle of a posting: "To the south, along the curve of the coast, Hezbollah is launching Katyushas, but I'm loathe to say too much about them. The Party of God has a copy of every journalist's passport, and they've already hassled a number of us and threatened one."

Robertson is not the only foreign journalist to have misled viewers with selected footage from Beirut. NBC's Richard Engel, CBS's Elizabeth Palmer, and a host of European and other networks, were also taken around the damaged areas by Hizbullah minders. Palmer commented on her report that "Hizbullah is also determined that outsiders will only see what it wants them to see."

Palmer's honesty is helpful. But it doesn't prevent the damage being done by organizations such as the BBC. First the BBC gave the impression that Israel had flattened the greater part of Beirut. Then to follow up its lop-sided coverage, its website helpfully carried full details of the assembly points for an anti-Israel march due to take place in London, but did not give any details for a rally in support of Israel also held in London a short time later.


Indeed, the BBC's coverage of the present war has been so extraordinary that even staunch BBC supporters in London seem rather embarrassed – in conversation, not on the air, unfortunately.

If the BBC were just a British problem that would be one thing, but it is not. No other station broadcasts so extensively in dozens of languages, on TV, radio and online.

Its radio service alone attracts over 163 million listeners. It pours forth its worldview in almost every language of the Middle East: Pashto, Persian, Arabic and Turkish. Needless to say it declines to broadcast in Hebrew, even though it does broadcast in the languages of other small nations: Macedonian and Albanian, Azeri and Uzbek, Kinyarwanda and Kyrgyz, and so on. (It doesn't broadcast in Kurdish either; but then the BBC doesn't concern itself with Kurdish rights or aspirations since they are persecuted by Moslem-majority states like Syria and Iran. We didn't hear much on the BBC, for example, when dozens of Syrian Kurds were killed and injured in March 2004 by President Assad's regime.)

It is not just that the supposed crimes of Israel are completely overplayed, but the fact that this is a two-sided war (started, of course, by Hizbullah) is all but obscured. As a result, in spite of hundreds of hours of broadcast by dozens of BBC reporters and studio anchors, you wouldn't really know that hundreds of thousands of Israelis have been living in bomb shelters for weeks now, tired, afraid, but resilient; that a grandmother and her seven-year old grandson were killed by a Katyusha during a Friday night Sabbath dinner; that several other Israeli children have died.

You wouldn't have any real understanding of what it is like to have over 2000 Iranian and Syrian rockets rain down indiscriminately on towns, villages and farms across one third of your country, aimed at killing civilians.

You wouldn't really appreciate that Hizbullah, far from being some rag-tag militia, is in effect a division in the Iranian revolutionary guards, with relatively advanced weapons (UAVs that have flown over northern Israel, extended-range artillery rockets, anti-ship cruise missiles), and that it has a global terror reach, having already killed 114 people in Argentina during the 1990s.

The BBC and other media have carried report after report on the damaged Lebanese tourist industry, but none on the damaged Israeli one, even though at least one hotel in Tiberias on the Sea of Galilee, was hit by a Hizbullah rocket. There are reports on Lebanese children who don't know where they will be going to school, but none on Israeli ones.


The relentless broadcast attacks on Israel have led to some in the print media indulging in explicit anti-Semitism.

Many have grown accustomed to left-wing papers such as Britain's Guardian allowing their Mideast coverage to spill over into something akin to anti-Semitism. For example, last month a cartoon by the Guardian's Martin Rowson depicted Stars of David being used as knuckle dusters on a bloody fist.

Now the Conservative-leaning Daily Telegraph, Britain's best-selling quality daily, and previously one of the only papers in Europe to give Israel a fair hearing, has got in on the act. The cartoon at the top of the Telegraph comment page last Saturday showed two identical scenes of devastation, exactly the same in every detail. One was labeled: "Warsaw 1943"; the other: "Tyre, 2006."

A politician had already given the cue for this horrendous libel. Conservative MP Sir Peter Tapsell told the House of Commons that British Prime Minister Tony Blair was "colluding" with U.S. President George W. Bush in giving Israel the okay to wage a war crime "gravely reminiscent of the Nazi atrocity on the Jewish quarter of Warsaw."

Of course, there was no "Jewish quarter" of Warsaw. In case anyone need reminding (Sir Peter obviously does) the ghetto in the Polish capital, established in October 1940, constituted less than three square miles. Over 400,000 Jews were then crammed into it, about 30 percent of the population of Warsaw. 254,000 were sent to Treblinka where they were exterminated. Most of the rest were murdered in other ways. The ghetto was completely cleared of Jews by the end of May 1943.


The picture isn't entirely bleak. Some British and European politicians, on both left and right, have been supportive of Israel. So have some magazines, such as Britain's Spectator. So have a number of individual newspaper commentators.

But meanwhile anti-Semitic coverage and cartoons are spreading across the globe. Norway's third largest paper, the Oslo daily Dagbladet, ran a cartoon comparing Israeli Prime Minister Ehud Olmert to the infamous Nazi commander SS Major Amon Goeth who indiscriminately murdered Jews by firing at them from his balcony – as depicted by Ralph Fiennes in Steven Spielberg's film Schindler's List. (A month earlier Dagbladet published an article, "The Third Tower," which questioned whether Muslims were really responsible for the September 11 attacks.)

Antonio Neri Licon of Mexico's El Economista drew what appeared to be a Nazi soldier with – incredibly – stars of David on his uniform. The "soldier" was surrounded by eyes that he had apparently gouged out.

A cartoon in the South African Sunday Times depicted Ehud Olmert with a butchers knife covered in blood. In the leading Australian daily The Age, a cartoon showed a wine glass full of blood being drunk in a scene reminiscent of a medieval blood libel. In New Zealand, veteran cartoonist Tom Stott came up with a drawing which equated Israel with al-Qaeda.

At least one leading European politician has also vented his prejudice through visual symbolism. Spanish Prime Minister Jose Luis Rodriguez Zapatero wore an Arab scarf during an event at which he condemned Israel, but not Hizbullah, who he presumably thinks should not be stopped from killing Israelis.


It's entirely predictable that all this violent media distortion should lead to Jews being attacked and even murdered, as happened at a Seattle Jewish center last week.

When live Jews can't be found, dead ones are targeted. In Belgium last week, the urn that contained ashes from Auschwitz was desecrated at the Brussels memorial to the 25,411 Belgian Jews deported to Nazi death camps. It was smashed and excrement smeared over it. The silence from Belgian leaders following this desecration was deafening.

Others Jews continued to be killed in Israel itself without it being mentioned in the media abroad. Last Thursday, for example, 60-year-old Dr. Daniel Ya'akovi was murdered by the Aqsa Martyrs' Brigade, the terrorist group within Fatah that Yasser Arafat set up five years ago using European Union aid money.

But this is far from being an exclusively Jewish issue. Some international journalists seem to find it amusing or exciting to bait the Jews. They don't understand yet that Hizbullah is part of a worldwide radical Islamist movement that has plans, and not pleasant ones, for all those – Moslem, Christian, Hindu and Jew – who don't abide by its wishes.


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